Market Overview

On the following pages you will find a description of the radio landscape in some 15 European countries offering a brief look into how different markets are developing and what opportunities radio offers across Europe.

In addition to these general market profiles, a restricted access area for egta members offers a more detailed overview of national advertising markets, major market players, legislative background, pricing policies etc. Though not exhaustive the extensive overview of figures is unique in Europe and represents the data used by radio professionals in the respective country.


Comparative tables

A selection of tables offering Pan-European comparisons of select figures and information. Please click on the restricted access link for full access to all comparative tables.

Restriced accessMembers Only Section (Restricted Access)
This section contains more specific information on the market; including overviews of the market players, adspend, media mix, household equipment, pricing policies, seasonality indexes, legislation concerning advertising placement, as well as audience measurement technical factors.