Egta

Radio + Online

The combination of Radio + Internet is being hailed as an ideal match. Internet campaigns benefit from the reach of radio and can use radio to drive listeners to their sites. Radio in turn has benefited from the increased uptake of the Internet with side by side and parallel usage of both media growing and online radio stations blossoming.  

Just how bright is the future of these two partner?

Click below for an overview of how radio and online complement each other and can offer an
effective cross media impact to advertisers.

Full studies backing up this research can be found on the egtanet under the *Radio + online folder

Creativity on radio

Creating creative and effective radio spots remains challenging. And while across Europe copywriters are being trained on just what it takes to make radio spots creative and memorable it is often the clients who remain in the dark as to how radio works.

In a bid to further increase the understanding of just how radio advertising works, Belgian copywriter Philip Maes has published a book on creative radio geared toward advertisers and media agencies - egta is giving members the chance to use this book in their own markets.

Click below to hear about the 35-minute guide to better radio!

Please contact us to find out more about how egta members can use this book on their market!

Haven’t found what you’re looking for? Send us your request!

Chances are egta has what you’re looking for in its large pool of studies, presentations and other insights. If not, we’ll turn to the egta network and trusted partners in order to best meet your needs.

For all questions please contact:

Matthew Carver or Cécile Benedetti